Fremantle

Turning a Global TV Brand into 
a Bold Digital Experience

Project overview

Fremantle—one of the world’s most iconic television producers—had a website that didn’t live up to the creativity and cultural influence of its content.

After a global rebrand, the challenge was clear: translate Fremantle’s refreshed identity into a digital experience that was as dynamic, surprising, and content-rich as the shows it produces.

Principal UX/UI designer
• Led end-to-end design direction
• Defined a bold visual and interaction language

• Pioneered and validated experimental layouts

Discovery & Approach

We began with a deep dive into Fremantle’s updated brand identity, audience expectations and exploring the following themes:



• How can movement and interactivity reflect Freemantle's creative energy?
• How can navigation support a vast, ever-changing content library?
• Can we balance corporate branding & visual storytelling?



Early experimentation played a vital role: using wireframes and motion prototypes, we explored bold interaction models—like horizontal scrolling and single-viewport content loading—that pushed beyond conventional web norms.



The refined concept

Through rounds of testing and iteration, we landed on a design that balanced innovation with usability. The final approach retained the creative spark of earlier prototypes, while introducing a more grounded content architecture.

Off-centered grid: A fixed left-hand nav frees up vertical space and keeps key sections within easy reach.

Looping carousel: Live, auto-updating reel showcasing Fremantle’s latest shows and news.

Visual & Motion Language

Rather than dominate the page with overt branding, we let Fremantle’s content lead. The brand logo was repurposed subtly as a framing element. Brand colors were largely removed in favor of vibrant show imagery, while a sleek sans-serif font system modernized the overall look.

Motion was treated not as decoration but as narrative—a way to guide, delight, and reinforce the brand’s sense of surprise.

The outcome

The redesigned site helped Fremantle shift from a static, corporate presence to a vibrant, content-led platform that captures the spirit of its shows.

• +35% increase in time on site
(Driven by richer content discovery, improved navigation, and motion-based engagement strategies)

• −20% drop in bounce rate
(Reflects improved first-impression impact, streamlined content flow, and more intuitive information architecture.)